Shopping habits are changing all across the world thanks to technology. Retail has undergone a titanic shift from old business models to the new. More people are buying the items they need without leaving their homes and visiting the stores. They only need to take out their mobile phones and browse products on their screens. If something catches their eye, then they could order it with a few clicks and pay electronically. The package will appear on their doorstep after a day or two. It is infinitely more convenient though not without its risks. Sellers who wish to succeed in their online ventures must be able to get the following right:
1. Monitor Competitor Prices
Buyers are highly practical. With limited funds and a long list of needs, they simply have to be. One of the first things they look at when browsing items are the price. It has to be within their budget or they will have to pass. Even when they find an item they absolutely need, they will usually try to find other sellers who may be offering it at a lower price. There are plenty of sellers out there who are listing the same product at different prices. Be sure to monitor the rates of your competitors so that you can keep yours at a reasonable level. Consider reducing your price by a few cents to have the most attractive price. It can work wonders.
2. Get Professional Product Photographers
Since the buyers cannot see or hold the product in real life, they will have to make do with the images posted on the product page. Make sure that these are well-lit and highly attractive. You shouldn’t post pictures that are taken randomly with a cheap camera in low light conditions. The shoppers will see these and get turned off. No matter how beautiful your product is, you will still have to work hard to present them well for your online audience. Hire professional photographers to take high-quality snaps for you if good pictures are not readily available or if you want to offer more details to your readers.
3. Optimize Product Post for Search
Make your items easy to find by making your product pages as detailed as possible. Place relevant keywords all over the body of the post, as well as the tags. Remember that these will be indexed by Google and other search engines. Do your best so that they can rank well in the results. The platform in which you are selling will also have its own internal search engine to optimize for that as well. Read up on SEO tips and tricks to get ideas on how to improve your descriptions, but be sure that you don’t make the post read like spam in the process.
4. Encourage Product Reviews
Shoppers are wary about buying items that they don’t really know about. Manufacturer descriptions tell only one side of the story and they are, by nature, spun positively to encourage purchase. Many will not take chances until they are able to read reviews by other consumers. They want to know how the product actually performed in real life or how they fit given a certain body type. There are lots of questions that only those with first-hand knowledge can answer. Reliable pros and cons can only be written by a party with no bias. Sellers should encourage reviews, take pride in the positives, and work hard on the negatives.
5. Provide Excellent Customer Service
There are countless sellers all listing the same kinds of products on their online stores. One way to differentiate from others is by reducing the price but this can lead to a tricky race to the bottom with dwindling profits along the way. Another strategy is to provide excellent customer service that will lead more people to trust the seller and become loyal buyers. If people post questions about the products, then answer them as soon as possible with adequate information. If they have complaints about slow delivery, defective items, and so on, then provide them with suitable solutions that will restore their faith.
6. Do a Regular Check on Inventory
Sometimes buyers order a product expecting it to be delivered promptly, only to spend weeks waiting with no end in sight. The problem is that the stocks have run out and the seller needs to get them replenished before the order can be fulfilled. This can be a problem since replenishments could take a while depending on the readiness of the source. It can lead to a great deal of frustration among buyers. Sellers may end up getting lots of negative reviews not for the product itself but for the delay or non-fulfillment of the order.
7. Follow All the Rules on the Platform
Lastly, make sure that you read all of the rules in the platform to avoid penalties or expulsion. The example above regarding non-fulfillment is an example. Know what you are getting into before starting and continue to improve as you go along. You may want to check out programs such as the Amazing Selling Machines 8 review that can provide more tips and tricks. There are several perks like the ASM 8 bonus that can take you to the next level.